About
We build brands for founders who refuse to be the best kept secret.
The Social Brand is a boutique personal branding studio out of Melbourne, working with founders, athletes, and operators turned creators across the world.
Founder
Sherien.
Hey, Sherien here, founder of The Social Brand. First off, thank you for being here. You're either a competitor trying to copy my work (enjoy the free inspo), or someone genuinely wanting guidance on how to share their story and market their business. Either way, I'm here for it.
My background is in mindset and performance coaching, and I'm also a certified counsellor, so when I say I love helping people transform how they show up, whether in business or in life, I mean it. It's not just work for me, it's a genuine need.
I started podcasting years ago simply because I wanted to understand people, why they are the way they are, and what shaped them. Fast forward to now, I host a podcast called Tabooze, where I've sat across guests like the Sooshi Mango boys, the ex-owner of Derrimut Gyms, former AFL player Majak Daw, influencer Tedsthetics, and pro boxer Michael Zerafa, just to name a few.
"People don't remember what you sell. They remember how you made them feel."
Meet your host
The story.
With my education and career background, the one thing I know I truly excel in, and what sits at the core of The Social Brand, is helping people feel confident, speak with clarity, and own their space. Most people don't naturally know how to do that. Sometimes all you need is a guiding hand to help you show up and speak from the heart.
You've poured countless hours into your business, long before it ever existed in the real world, it lived in your mind. Our job is to understand you, your brand, why it matters, and what's really driving all of this for you. The psychology behind how consumers think, combined with strategic communication, is where we do our best work.
- Name
- Sherien
- Era Born
- 80's
- Title
- Founder & Brand Influence Strategist
- Alias
- Your Brand's Emotional Translator
- Coffee
- Extra strong almond latte
- Love language
- Deep chats + carbs.
- Most used line
- Make them feel it
- Biggest ick
- Fake people
- Least favourite phrase
- “I'll try”
- Quote I live by
- “Don't let someone's opinion of you become your reality.”, Les Brown
How we work
Three things we won't compromise on.
01
Authenticity
It's our number one core value. No fake personas, no borrowed voices. Just the real you, told well.
02
Understanding the story
We take the time to understand the person behind the business and the brand, because that's where the real story lives.
03
Clarity of direction
We get clear on exactly what you want, what the expectation is, and where you're heading next, then we build to match.
Connect with Sherien
Follow the behind the scenes.
Podcast clips, founder stories, BTS from the studio.