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People will forget what you said,
People will forget what you did, but
PEOPLE WILL
NEVER FORGET
HOW YOU
MADE THEM FEEL
- Maya Angelou
Meet your host
Name: Sherien
Era Born: 80's
Title: Founder &
Brand Influence Strategist
Alias: Your Brand’s
Emotional Translator
Coffee: Extra strong almond latte
Love language: Deep chats + carbs.
Most used line: Make them feel it
Biggest ick: Forced “authenticity”
Least favourite phrase: “ I'll try ”
A Quote I Live By: written by Les Brown
“ Don’t let someone’s opinion of you
become your reality.”
THE
STORY
Hey, Sherien here, founder of The Social Brand.
First off, thank you for being here. You’re either a competitor trying to copy my work (enjoy the free inspo), or someone genuinely wanting guidance on how to share their story and market their business. Either way… I’m here for it.
My background is in mindset and performance coaching, and I’m also a certified counsellor, so when I say I love helping people transform how they show up, whether in business or in life, I mean it. It’s not just work for me, it’s a genuine need.
How I ended up here? I started podcasting years ago simply because I wanted to understand people — why they are the way they are, and what shaped them. I loved uncovering the little gold nuggets in their stories that could inspire someone else. Fast forward to now, I host a podcast called Tabooze (yes, weird name, but we’re committed at this point). I’ve sat across guests like the Sooshi Mango boys, the ex-owner of Derrimut Gyms, former AFL player Majak Daw, influencer Tedsthetics, and pro boxer Michael Zerafa, just to name a few.
You’ll find all these episodes on YouTube, where I ask absolutely everything to understand what truly drives them — their mindset, their failures, and the stories that made them who they are.
With my education and career background, the one thing I know I truly excel in — and what sits at the core of The Social Brand — is helping people feel confident, speak with clarity, and own their space. Most people don’t naturally know how to do that. And honestly? Sometimes all you need is a guiding hand to help you show up and speak from the heart.
You’ve poured countless hours into your business, long before it ever existed in the real world, it lived in your mind. Our job is to understand you — your brand, why it matters, and what’s really driving all of this for you.
The psychology behind how consumers think, combined with strategic communication, is where we do our best work. We take everything swirling around in your head and turn it into storytelling that actually lands.
I want you walking into the studio knowing we’ve got you completely covered.
THE
BELIEF
